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Launch merchandising that holds on the floor
Trade marketing for product launch merchandising across Bangkok modern trade and regional retail—sets built to survive the first reset.
What you can request
Concrete merchandising work for a product introduction—not abstract strategy decks. Start with the floor system, then add displays, promo staging, or field coaching as needed.
Launch Floor Systems
End-to-end merchandising plans that place a new SKU where shoppers actually stop.
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Display Build Briefs
Fabrication-ready briefs for stands, dump bins, and temporary launch units.
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Trade Promo Staging
Promo mechanics staged as visible merchandising—not just flyer copy.
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Field Merch Training
Practical coaching for merchandisers who execute the launch on the floor.
View service →From brief to booked floor
We work from retailer guidelines, your assortment hierarchy, and the real fixture constraints of Thai modern trade—so the launch looks deliberate when shoppers walk the aisle.
“They rebuilt our endcap brief after a store walk on Mitraphan Road timing—our fabricator finally got dimensions that fit.” — Brand manager, personal care launch, Bangkok
“Field teams kept the facing after week one because the rebuild order was short enough to use under pressure.” — Trade marketing lead, beverage introduction